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Downloaded over 165,000 times, Renegade Thinkers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation and much much more. Listen in and join our community of renegade thinkers. 

Mar 18, 2017

Rich Honiball, is the CMO of the Navy Exchange (NEX), which generates over $2 billion in sales through over 300 retail stores worldwide that range from a 200 square foot “Micro Market”, a 24/7 vending operation, to a 200,000 square foot flagship store “that looks like a department store attached to an electronics store attached to a home store attached to a drug store.” In this episode, you’ll learn how NEX generates extraordinary brand loyalty through user-generated content and a fanatical devotion to customer listening and customer service.