Oct 11, 2019
Simon Schaffer-Goldman, of Case Paper, is really just your run-of-the-mill CMO. Well, except maybe for starting out as a shepherd in New Zealand. Also, maybe his portfolio of stunning photography and his penchant for comedy writing are somewhat uncommon. Oh, and the willingness to lead a bold rebrand with a...
Oct 8, 2019
On last week's RTU episode 155, Kim Whitler and Drew dove into a wide range of marketing topics, including exploring the CMO/CEO relationship in detail. Given the subject matter, it was only appropriate that the episode was recorded in the presence of 6 B2B marketing leaders. Now, in the second part of the interview,...
Oct 4, 2019
What do you get when you combine a dash of academic rigor, a hint a marketing obsession (in the best way possible), a few critiques of modern CMO tendencies, and a live audience of some of the sharpest B2B marketers out there? That’d be this week’s episode of Renegade Thinkers Unite, with Kim Whitler, Assistant...
Sep 27, 2019
In the age of 1:1 personalization, it might be considered heresy to suggest that persona-based marketing is a false idol. But hey, we’re renegades, so of course we’re going to challenge convention. The idea of personas is not necessarily bad. You can never know enough about your target audiences especially when...
Sep 20, 2019
When Intuit’s Mary-Ann Somers took over as SVP & Chief Growth Officer of the Consumer Group business unit, she wanted to build upon the success of her predecessor, and encourage a culture of experimentation. She wanted a marketing machine that led with inquiry, holistically understood the business, and got close to...