Apr 13, 2018
Few companies have mastered the art of channeling creative energy through a focused rebranding effort better than Dropbox. On this episode of Renegade Thinkers Unite, Drew interviews CMO of Dropbox Carolyn Feinstein. Their shared love of creative energy and authentic storytelling makes for a podcast episode you don’t want to miss.
Carolyn discusses her passion for connecting deeply with consumers through stories as well as why Dropbox chose to “fix something that wasn’t broken” all on this episode. Be sure to listen to discover how Carolyn’s team shifted the market’s perspective about the well-loved company and its offerings.
With over half a billion worldwide users, Dropbox is among the best for workflow technology companies. Their ability to roll out massive internal changes while simultaneously conveying the right story to loyal consumers is encouraging.
Hear all about the challenges tackled, lessons learned, and joyful successes on this episode of Renegade Thinkers Unite
Carolyn’s team is passionate about storytelling. She explains to Drew on this episode of Renegade Thinkers Unite that connecting people to one another through quality products and touching stories is the best way to begin a rebranding project. After realizing that Dropbox wanted to reinvent itself, Carolyn followed three main ideas that dictated their path: the art of storytelling, achieving buy-in from internal audiences, and listening to the voice of loyal customers. To hear how she skillfully knit these steps together into one successful mission be sure to listen to this episode.
Dropbox’s biggest success throughout the rebranding process was persuading every member on the team that bold actions were the way to achieve ultimate success. Drew is also a huge proponent of the idea that incremental steps don’t move companies forward. Carolyn knew she needed to snap people to attention and have them understand that Dropbox is more than cloud storage. While there will always be some concerns about restructuring a brand’s identity, moving forward with confidence is the ultimate way to launch your company into the next chapter of success. You’ll surely learn from this episode of Renegade Thinkers Unite so be sure to give it your full attention.
The modern workplace is plagued with notifications, emails, and deadlines. Carolyn and her team at Dropbox recognized this issue and wanted to solve it. Their solution? Streamlined services and products geared at freeing teams from monotonous and time-consuming tasks so they can unleash their creative energy. The goal? Global teams working on a united platform to create projects that will change the world. That’s why Dropbox continues to be a leader in workplace technology and creative storytelling. This interview is one you don’t want to miss.