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Downloaded over 165,000 times, Renegade Thinkers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation and much much more. Listen in and join our community of renegade thinkers. 

Mar 5, 2017

Gina McDuffie of VER, one of the largest video/audio equipment providers in the world, shares how she helped evolve what was Video Equipment Rentals into VER, not just from a naming standpoint but also how they marketed and interacted with their global customer base.