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Downloaded over 165,000 times, Renegade Thinkers Unite is the #2 podcast for CMOs and aspiring B2B marketing executives. Every week, we cover a hot topic with a seasoned marketer, ranging from strategy to bots, metrics to marketing automation, branding to demand generation and much much more. Listen in and join our community of renegade thinkers. 

Apr 23, 2019

What the heck is a purpose-driven story statement and why are they so critical to successful marketing? These are the question Drew answers on the first-ever installment of Drew’s Takeaways, a special RTU episode where he distills and discusses key topics and themes of recent interviews. On this episode, Drew breaks down why and how a company can rally behind a powerful, purpose-driven story statement.

Through the discussion of two such statements—one that worked, and one that fulfilled its promise—Drew helps shed some light on how a brand can craft a meaningful identity that engages employees, customers, and prospects, while helping drive the brand forward. To hear more about being purpose-driven, and to take a closer look at statements like Family Circle’s Where Family Comes First and SurveyMonkey’s We Power the Curious, tune in!